campaign industry_marketing.hero.title

Use a URL with UTM parameters (utm_source, utm_medium, utm_campaign) as the QR destination. Google Analytics will record each visit with those parameters, allowing you to measure exactly how many users arrived via the QR, which pages they visited and whether they converted.

For campaigns where you need flexibility (being able to change the destination without reprinting the QR) or detailed scan analytics (number of scans, time, device), a dynamic QR is better. For campaigns with a tight budget and fixed destination, a free static QR with UTM URL and Google Analytics offers sufficient metrics without platform cost.

Place the QR where it is easy to scan: preferably in the lower right area of the design, with a minimum size of 2.5×2.5 cm, good contrast and surrounded by white space (quiet zone). Always add a call-to-action next to the QR: "Scan to see the offer" or "Point your camera for more info" significantly increases the scan rate.

Yes. Generate a URL QR with the link to your Instagram, LinkedIn, TikTok or any social media profile. For Instagram, the profile link works better than a link to a specific post, as it may change or expire. A social media QR on the product packaging is a very effective way to gain followers effortlessly.

Yes, as long as you maintain sufficient contrast between the QR dots and the background, and do not cover the three position patterns (the corner squares). Our custom QR generator lets you add brand colours, logos and shapes without compromising readability.